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Talisker Skye Launch

Client: Diageo

Briefing

Talisker launched a new malt whiskey in the series this year, named Talisker Skye. The wiskey has a sweet smoky taste with powerful, spicy tones. Diageo asked us to launch the new whiskey.

Concept

During three different moments this day we showed the drinkability of Talisker Skye at different occasions. 50 journalists and bloggers were given the opportunity to taste the new whiskey of Talisker Skye this day. The first moment took place at a ship in the afternoon. This ship was sailing from IJburg to a wonderful location: Fort Pampus. The second moment took place when everybody arrived at fort Pampus. Ivar de Lange, former Dutch Bartender of the year, made three cocktails with Talisker Skye. Subsequently, dinner took place in the water reservoir of the fort. Dinner was being served by DP Arkenhout and his chef cooks. They brought big plateaus of fruit de mer on the table. After dinner the day was being with closed with SLOWcoffee and a glass of Talisker Skye Wiskey. Finally, everybody could enjoy some great chocolate creations of Gido van der Kamp who made chocolate with (among other things) Talisker Skye Whiskey, bacon and pepper.

Result

A well-attended launch for press, relations and relatives and even more media attention for the new Talisker Skye Whiskey.