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The international foodcourt in Zaandam

Opening Yada Yada Market

Briefing

Attention for a new international foodcourt in Zaandam: Yada Yada Market. Yada Yada Market is located at the Noordzeekanaal at the Hembrugterrein. The market has a 2000- square-metres area and has space for 90 outlets. Besides the thirty food outlets with an immediate preparation of top quality street food of all parts of the world there is also a wide range of market stands in the field of fashion, interior and art. The market stands will be rented on a flexible base (monthly or per week) so there will be a guaranteed lively and regular shifting offer.

Concept

A separate official opening for press and an official opening for customers. Press went with a special ferry to Yada Yada In addition, Paul Rutzen, the owner, gave a presentation and a guided tour. During the official opening guests could taste the diversity of food&drinks and enjoy the live music.

Result

A well-attended opening for both press and customers. Much attention in the media for the Yada Yada Market.