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Rosé d'Anjou at summerfestivals in The Netherlands

Client: Loire Valley Wines

Briefing

Loire Valley Wines asked us to promote Rosé d’Anjou in the Netherlands this summer. We used a custom made Rosé d’Anjou truck at several festivals all over the country.

Concept

This summer we went from festival to festival with a custom made Rose d’Anjou truck: Concert at Sea, 22Fest, ZAND, Damaris and NSMBL Festival. People were able to enjoy the good weather and the nice ambiance with a glass of Rosé d’Anjou.

Result

The beautiful weather and the crowded festivals resulted in increased sales of Rosé d’Anjou.