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Dutch World Class Bartender of the Year Competition

Client: Diageo

Briefing

This year Diageo Reserve World Class organized again the Dutch World Class Bartender of the Year competition. An exciting battle between eight of the best bartenders of The Netherlands. Diageo asked us to bring these finals under attention via various media.

Concept

The bartenders faced a lot of challenges this day. They were being tested during several rounds for their knowledge and qualities. The semi-finals and the finals took place in the Chicago Social Club in Amsterdam. Their family, friends, relatives and press were able to watch this great competition. Eventually, Tess Posthumus convinced the jury with her unique cocktail and her beautiful story. She represented The Netherlands during the international final in Capetown by the end of August.

Result

A well-attended finale for press and relations and even a lot more media attention in the national papers, radio, internet and television.